Ah Schadenfreude– are you what makes viewers watch reality shows? Back in September, Abercrombie & Fitch “dissed” Michael “The Situation” Sorentino in a press release issued offering a “substantial sum” if Sorentino stopped wearing A&F Duds, because “Mr. Sorentino’s association with our brand could cause significant damage to our image.” This week Sorentino has come back swinging a complaint for tradmark infringement and false adveristing in US District Court for Southern Florida. Was A&F simpy disingenuous humor or down right deception? Sorentino alleges that the press release’s use of his moniker “was not a part of a bona fide news report” but sought to exploit (more…)
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