Was A&F’s demand that the cast of The Jersey Shore cast ditch its duds Deceptive?

Ah Schadenfreude– are you what makes viewers watch reality shows? Back in September, Abercrombie & Fitch “dissed” Michael “The Situation” ¬†Sorentino in a press release issued offering a “substantial sum” if Sorentino stopped wearing A&F Duds, because “Mr. Sorentino’s association with our brand could cause significant damage to our image.”¬† This week Sorentino has come back swinging a complaint for tradmark infringement and false adveristing in US District Court for Southern Florida. Was A&F simpy disingenuous humor or down right deception?¬† Sorentino alleges that the press release’s use of his moniker “was not a part of a bona fide news report” but sought to exploit (more…)