Heavy Seas- a delicious case study

I just read Baltimore homeboy Hugh Sisson’s interview in this week’s Baltimore City Paper. His tale of two branding strategies is a great case study. And it reminded me how much I admire Hugh’s agile navigation when the business changed.

My first studio with D.S.Bakker was the old Sanitary Laundry (now sadly gone) at 2703 Sisson Street. The neighborhood bar was Piney’s Tavern. It had about three different beers. At the time, Piney’s “more upper beer” was Michelob Light.  Now I know this was about when old man Sisson tossed the keys to his bar to Hugh heralding the era of local beers in Baltimore.